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Strategy & tone
Brand psychology and strategy conceptualized from data derived from interviews(FGD) and survey of target audience conducted in-house.
Strategic Branding
Brand psychology and strategy conceptualized from data derived from interviews(FGD) and survey of target audience conducted in-house.
Consists parent and child bunny. Circular logo form with playful art direction, rounded with no edges.
Playful letter style, with no edges. A vague representation of bunny in right half.
Superfeel, corporates comfort & playfulness.
Skin blush (Pink) - Pleasing to the eye and soft. Associating with new born baby.
Consists parent and child bunny. Circular logo form with playful art direction, rounded with no edges.
Royal Dark Blue & Sweet White – Compliments the colour palette.
Secondary colours differs according to sub-categories of product.
Sky blue for infants, the color of clear sky signalling safety.
Sunrise orange, bright and energetic capturing, spirited nature of toddlers.
For kids wonder purple. Associating with luxury.
Symbolize the different stages of childhood – infants, toddlers and kids. Each pattern is unique and represents cognitive ability at each stage.
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